Recently I've done some valuations that I thought were in the bag due to the level of service we provide as well as the professional photographs we take. When it came to the crunch the client decided to go for an agent that takes it's own photographs (crooked and grainy), doesn't do a proper floor plan (if at all) and also doesn't do accompanied viewings (at any time).
Don't forget that your property is probably the single biggest asset you will sell and as such you want to show it off in the best light possible which should include professional photographs, a floor plan (including the garden and any parking), excellent web presence and accompanied viewings by the agent.
Personally I would be happy to pay a slightly higher fee if it meant that my property got shown off to its best potential and which would ultimately mean I achieve a better price than a cheaper agent might get me. Most people selling a property think that all agents are the same and that no matter who they give the property to they will get the same price but that is simply not true. Recently we have achieved some fantastic prices (most at asking price or over) due to how we present the property to the public and most of the 'open houses' we have done have been well over subscribed.
My advice to anyone selling a property is to not under sell yourself or your property for the sake of a cheap fee as the agent providing a better quality of service will easily make that difference back for you and in many cases more!
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